Thembisa S. Mshaka is a 5-time Telly Award winner and Promax/BDA Gold Award-winning writer who has served in the entertainment industry for over 18 years, spanning the areas of touring, management, magazine publishing, recorded music and technology, advertising, music supervision for film, voice over, and television. As Senior Copywriter at Sony Music, and 2-time NARM Award winner, her campaigns contributed to the sale of more than 150 million albums for artists including Lauryn Hill, Will Smith, Beyonce, Wyclef Jean, NaS, Maxwell, George Michael, Wu-Tang Clan, Bow Wow, Jill Scott and Babyface. The former GAVIN rap editor has also written for Honey, essence.com, LAUNCH.com, and served as contributing editor for The Hotness.comand BLAZE Magazine. She contributed to anthology Sometimes Rhythm: Sometimes Blues edited by Taigi Smith and 25 Hip-Hop Icons, an academic reference volume published by Greenwood Press. Thembisa is the author of “Put Your Dreams First: Handle Your Entertainment Business,” and currently the Copy Director for BET Networks.